A public education campaign has been launched to highlight the new Act, which includes a public service announcement screening in cinemas nationwide, as well as the www.respectcopyrights.co.nz website and further educational materials for internet account holders.
National advertising campaigns are good ways in which we can target the mass audience that is the general public but teachers and other professionals need more.
There is a call now for a clearer understanding of copyright, what it means to individuals and schools. Someone needs to start pounding the streets talking to staff about roles and responsibilities. But more over, senior management needs to see this professional development of their staff not as fee but as an investment. Not having to spend several hundred dollars to have someone come in a talk to staff but needing to make the savings on the possible fines involved in non-compliance.